When you’re choosing the right materials for packaging your products, it is important to pay attention to every detail. The packaging you choose for your product could be the most important factor in making it a success. A package that is attractive to customers will also keep your product fresh and safe during transportation. Customers can be sure that the product will stay fresh from the moment it arrives on the shelves to the moment it is delivered to their hands. This helps reinforce the quality of the brand.
This means that the wrong package can be harmful. Product containers should have a sleek design and high-quality branding. Functionality is equally important. Next In Pack will show you how to choose the best packaging solution to make your product stand out on the shelves and ensure that your product is a success once it leaves your facility.
This is a list that we will discuss to help you plan your package design.
- Materials and Sustainability
- The Material’s Strength
- Design and branding
These are all important considerations to make the best packaging possible for your product.
Before you start any package design project, you need to determine your budget. This will help you determine the materials that you can use and how much you can spend to make your package design appealing.
Natural fibers and glass look great and are visually appealing to the consumer. However, they are expensive to make or ship. Glass is fragile and heavy, which can cause shipping and storage problems and increase consumer prices.
You have many options that are budget-friendly. Food-grade cardboard is an affordable material that provides reasonable crush protection and offers interesting design possibilities.
Plastic is not the most environmentally-friendly option, though is often recyclable, can be made from recycled materials, or both. This can encourage the customer to feel good about purchasing your product by mentioning it on the packaging.
The success of your project will depend on how much you can afford to invest in creative and production, as well as what you need to pay for materials.
Now it is time to think about function. It doesn’t matter how beautiful the design is, if it doesn’t work properly, it won’t do you any favors. A package that looks amazing but doesn’t transport from your facility to the shelves in good condition is not worth its value. It is important to choose materials that are strong if your product is delicate or bulky.
Special considerations should be given to products with a long shelf-life that must still stand out after long periods of time. You could achieve a superior print finish with a UV-treated high-gloss liquid-based coating. In the long-term, it is always cheaper to invest in protective packaging design than to replace damaged goods later. You will be able to satisfy both your production budget and your customers by finding the sweet spot in between the cost of product damages and the cost for a protective packaging.
3. Materials and Sustainability
It’s important to treat your products as you would treat your own body when it comes to packaging materials. The right space is crucial for the packaging. It’s like not wanting to live in a house that’s too big or small.
Shrink Films, and many other flexible film are light and can produce excellent printing results. A shipping and freight cost is much lower than bulkier, heavier options. There are also film options that can help you promote sustainability.
Flexible films can be used to protect and extend shelf life of food, dairy, cosmetics and hardware products. They also provide attractive packaging on the shelf. Flexible and easy to use, padded options are great for fragile items or produce that needs to be visible to aid in sales. They make excellent hang-tab displays for retail environments. These types were included in the list.
Blister Pack refers to a variety of pre-formed plastic packaging that is commonly used in the packaging of products like perishables, consumer goods, and pharmaceuticals.
Clamshells can be the most simple to use. Clamshells are a little like their nameake. They are made of two identical shells, one connected on one side and the other with small hinges that enable it to lock shut.
Skin packs are containers which place the product inside on a piece skin board (also known as a backer). Before the backer is applied, a thin sheet of skin poly or surlyn will be used to cover the product.
E-Commerce packages focus on simplicity for the consumer. Flexible bagging options are available that will protect your product while it is in transit and make it easy to open and remove. It will be a worthwhile investment to take the time to learn about the various materials that are available. You can find out which materials are best for you and then choose the right ones.
You may be able reduce costs if you create two different sizes of a product instead of four. This creativity and cost-saving measures can help ensure that your product is intact. You will also save time and money and ensure consistency across your products.
The shipment and the delivery of products will depend on how well the packaging material can protect the products and maintain the right temperature. This is particularly important for perishable products. When looking for packaging options, it is important to consider the environmental variations that products may encounter.
6. The Material’s Strength
Your products’ safety will be ensured by the right packaging material. Packaging material that is strong and durable will be required to transpose fragile products. You should also consider handling and transportation of fragile products when shipping is required. This is because this is where most products can be damaged. High-quality materials are best to avoid any damage to your product.
7. Design and branding
It’s important to think about budget, materials, transport, and package design. However, it is also crucial to keep your audience in mind when making these decisions. Package design will be more successful if you keep your target audience in mind.
Your brand is made up of the material you use in your packaging design. Any disconnect between your brand’s message and your materials will cause confusion and lead to consumers losing trust. To appeal to your customers you need to thoroughly research them before making these important marketing and branding decisions.
Market research can help you understand your target audience’s values and determine how you will match those details to your budget, transportation and sustainable goals. Listen to your target audience and tailor your services to them.
There are endless possibilities
There are many materials available. There are many options. The only restrictions are budget and sustainability. You can also use your imagination. Make sure you review all options before you create a plan that is practical and keeps your key demographic in the center.
Most importantly, ensure that your brand message is communicated to your audience through every package you place on the shelf. You will be able to design a quality, beautiful, sustainable, eye-catching package by taking into account all the above dynamics. This will make the process of selecting the right materials for your business easy and efficient. You will end up with the most beautiful products for your business.