1. Gift Wrapping
2. Returnable Packaging
6. Edible Packaging
7. Plantable Packaging
8. Corrugated Packaging
9. Smart Packaging
10. Cultural Transformation
Holiday season is a time for friends and family. While the holiday season is memorable, we look forward to receiving gifts. We all can agree that the gift box we use to wrap our gifts is just as important as it was years ago. But, sustainability packaging is now the priority. We often open boxes to discover that the experience is more important than the product. If we have had a difficult time getting to the product, you can imagine what it would look like if we were to get there.
What would it say about the company if there was too much packaging material to cover an insignificant item?
Climate change is the hot topic of our generation. It’s on the political scene, but also at the dinner table. Industries invest more in environmentally friendly products and sustainable practices. The sustainability approach of industries is becoming more important to consumers. Packaging is so critical that it can have a significant impact on your bottom line. Recycling magazine found that 74% of consumers would be willing to pay more for sustainable packaging. Nearly one-quarter of respondents said they would also pay an additional 10 percent. Some companies need unique packaging solutions. Others continue to use the same cardboard box.
Companies are now more conscious of the packaging they use to ship their products. These sustainable packaging solutions can be applied to many components of packaging. These include:
- Corrugated boxes
These trends reflect the growing demand for sustainable packaging materials and manufacturing processes. They also send a strong signal to us that we can control the balance between consumption and waste.
1. Gift Wrapping
It’s been a while since you thought you had enough time. You’ve been anxious about finding your hipster great aunt the rug made of recycled saris. Now you have to wrap your presents and ship them! A short deadline. A deadline that requires meticulously and flawlessly cutting and folding, plastering and tying a piece paper around a complex surface. The box. Don’t worry. You won’t be left empty-handed by your friendly, neighborly custom box marketers at Next In Pack.
We are reverse engineering geeks, so let’s get started with some garnish. Let me present the tree sprig. Although it’s not necessarily inspiring, it is a powerful and beautiful piece of art. You can’t tell your eco-conscious loved ones better than to grab a few branches from the local tree shop or during lockdown to make your gift more beautiful. It is easy on the wallet, extends the life of the cut tree and makes you stand out from the sea of ribbon bows.
Furoshiki is a Japanese art of gift-wrapping. It uses cloth fabric instead of traditional wrapping paper. You can purchase more sophisticated designs but you can also make your Furoshiki cloth from leftovers from other projects. Or a blouse that you no longer fit after being in quarantine so long. The gift cloth can be passed along and rewrapped indefinitely. This eliminates waste and makes it an eco-friendly keepsake. Furoshiki takes the stress out of measuring and cutting your wrapping paper to cover your gift fully.
The cloth assumes the form of its owner, regardless of whether it is an article of clothing or another rigid. Furoshiki can also transform cloth into a scarf or handbag. Furoshiki, in essence, is a school of thought. It teaches humility, respect for tradition, politeness, and concern for the environment. These are particularly important in these difficult times. Your loved ones should be treated well during these unusual holidays
2. Reusable Packaging
Do you remember the milkman who delivered fresh farm milk to your grandmother’s house when you were a child? The glass container was safe to keep after the milk has been drank. There was a substantial refund if the jug was returned. Companies like TerraCycle’s Loop have revolutionized this process by opening their re-usability platform to consumers who are interested in sustainability initiatives. This lockdown has been a huge success because everything seems to be available at our door. Loop provides B2B clients such as Haagen-Daz, Tide and Tide the opportunity to sell their products in a container that can be returned after use, washed and refilled automatically. The bags that contain the orders are reusable.
Economically Attractive arrangement
Everyone benefits from the business model. The package goods industry reduces their material costs, gains positive community exposure, rebrands itself as being environmentally conscious, and receives actionable data about a subset of their target audience. End-users feel fulfilled knowing they are reducing their carbon footprint and teaching their loved ones best practices. The platform also receives valuable vendor and consumer data analytics and partner fees, which add up to significant, highly scalable revenue. By incentivizing participation by the most powerful in the industry and the community, the monetization of sustainability promotes further sustainability efforts.
This is the beauty of capitalism and environmentalalism that makes this trend so powerful as it transitions into 2022. We can also see that custom boxes are made sustainably. The sustainable wine carton has half the carbon footprint as a regular glass wine bottle. Unocups is another example of sustainable thinking. It’s simple and stunning. The cup folds into a lid and can be used as a coffee lid. It’s easy to see how this innovation could make a huge impact on the carbon footprint of the future, given the millions of cups of tea and coffee consumed each year.
3. Minimalism Packaging
Packaging that is minimalist saves space and money on material. Although the potential for reducing emissions is obvious, it’s not an easy task. Complexity requires great thought.
Packaging must provide certain protection elements. Sometimes, the supply chain is not flexible enough to accommodate logistics for modern, environmentally-friendly designs. Simple is more difficult than complex. To make simple, you need to think hard. It’s worth it because you can move mountains once you reach that point.
Minimalist packages can sometimes be more appealing to the eye than the contents. Minimalist packages have a smaller surface area, so they must thrive in the small space available. This requires talent and a forward-thinking mind. Minimalist minimalism isn’t about hiding behind. Minimalists don’t need decorative elements to mask or compensate for their flaws. It is a difficult task, but it also offers the chance to thrive.
Minimalism has a bottom line
Minimalistic packaging strategies can be a win-win. Consumers are increasingly skeptical and have shorter attention spans. This has created a consumer population that is unable to comprehend confusing information. The message is simple and easy to understand with minimalist design. Modern consumers are looking for clarity and transparency. This is why minimalist packaging solutions can be rewarded with increased loyalty and trust. In a world in which brands and SKUs are abundant in retail shops, minimalist packaging is possible.
E-commerce is now the most popular way to shop during these odd times at home. If your packaging will be in someone’s shared mailbox room and not on the shelves at a retail store, there is no need for you to embellish or plaster it. It’s the experience of unboxing that matters!
The minimalist packaging design uses a lot of white space to emphasize the message (sustainability) as well as branding, thereby increasing product visibility. Marian Obando is an expert in working with white space and – no space. She cleverly employs sustainability principles such as re-usability and minimalism in her custom egg carton design.
Minimalism could also refer to a minimal use of materials.
Are you familiar with the circular economy?
Its goal is to reduce waste through continuous circulating resources throughout the product life cycle, as it pertains the environment: reuse, recycle, process design, produce, process, design and so on. It is possible to extend the life of a product and make it into a resource for another product. The circular cycle improves productivity and efficiency of goods which delay or eliminates polluting disposal.
4. Mono-Materials Packaging
Mono-materials can be a positive contributor in the circular economy, as they allow for recyclability. Recycling is easier for the buyer as well as the facility if the packaging is mono-material or one-material. This makes the sustainability message clearer, as the entire package could theoretically be recycled, eliminating any confusion. Recycling plants reduce emissions by eliminating material separation. Ecolam is a mono-material solution that combines the Indian production sector with new sustainability regulations.
Next In Pack is a high-tech company that offers custom packaging solutions. It reduces the box size to its minimum by using advanced measurement technology that measures the product’s dimensions. Next In Pack helps suppliers save money on shipping and logistics, which in turn reduces the vendor’s costs. Minimal box sizes also reduce inventory costs for the vendor. The use of Next In Pack reduces the need to purchase custom-made box fillers and allows for further reductions in carbon footprint.
5. Bioplastics Packaging
Bioplastics look like plastic, but they are made from naturally replenishable biomass such as milk, wheat and meat protein. Not all bioplastics can be biodegradable. The Icelandic design studio was able to produce meat packaging using animal skin. Packaging is minimal and represents sustainable consumption practices that use all animals, while reducing waste. Air pollution is minimized by the boiling process that produces packaging skin. Moreover, synthetic plastics are not used in packaging skins. This reduces the burden of rising greenhouse gas emissions.
6. Edible Packaging
Recycling is best done in your gut. There are no recycling plants involved. You are the only one who can fully biodegrade your packaging. You can now have edible packaging if you ever wanted to be able to clean your house. You can now enjoy your favorite eggnog under the mistletoe in an Loliware coffee cup. These multi-flavored cups are also available for you to eat. Many brands are now replicating the seaweed-based technology, including Evoware which makes sandwich wrappers out of edible seaweed.
Cupffee is the company behind the delicious edible coffee cups. It’s a grain-based product that is non-GMO and heat resistant. If you are the kind of person who enjoys intimate conversations with Trader Joe about your latest kombucha discovery then this is the place for you. Rosa Janusz designs packaging using the slimy product responsible kombucha’s crisp taste, SCOBY.
We are not talking about Scooby. SCOBY is a mixture of yeast and bacteria that allows kombucha fermentation. You can either cook the contents or compost them. It’s a great conversation point that will fuel your plant-based interactions. Consumers also love and reward companies that push the boundaries in multiple verticals. We recommend that you and your team work together to spread the ‘out of the box’ attitude across all departments as we enter the holidays and new year.
7. Plantable Packaging
Bloom Chocolate was the first chocolate wrapper that can be planted to produce orange and mint among other flavors. Botanical Paperworks also strives to honor and preserve the legacy of paper trees by offering plantable paper seed that can be used for all types of wildflowers, herbs, or vegetables. They offer plantable gift cards, wedding cards, and confetti. This is a great way for us to take a step in the direction of sustainability right from our backyards!
With plantable packaging, the possibilities are limitless. Seed paper’s structure is strong by nature and allows for kraft paper to custom gifts boxes in many sizes. In terms of plantable packaging solutions, I recommend following the edibles industry as there are few competitors. This allows for healthy market penetration through plantable tea boxes and chocolate boxes that can re-grow matcha to power your 6 AM spin class. Get Everyone Involved Engagement is a powerful strategy for sustainability promotion.
The gift recipient will be compelled to recycle the plantable packaging. Family and friends are more likely to help with the planting process than they are to give their support, strengthening the participation aspect of gifting. Even though it isn’t possible to do this in person, it is still a wonderful activity to do over facetime with loved ones. It is also incredibly motivating to see your efforts grow into something living and organic.
Multinational corporations invest millions each year in research and development to create the perfect connection between their brand and customers. Plantable packaging is a great alternative to name brands that take years to develop. It offers a multi-sensory, involved experience for the user. There is no better time than now to make your mark on the plantable packaging trend, especially as the holidays approach and gift-giving obligations are imminent. Your organization might consider producing plantable mail boxes to ensure that your mom feels loved and thought of when she opens the beautiful poinsettias she got.
8. Corrugated Packaging
Corrugated boxes, packaging components and other constructions have an environmental advantage. They are mostly made of recycled paper and can be reused again. Corrugation’s strength is what makes them reusable. End-users can rest easy knowing that corrugated boxes can also be used for insulation and document holders. Corrugated boxes are strong enough to protect sensitive contents such as produce or healthcare products. Because of their versatility, corrugated boxes can also be a dream come true to packaging companies. They can be molded to any size and shape, which reduces material costs and increases economies of scale. It is easy to see why corrugated box packaging contributes so much to sustainability.
Corrugated boxing keeps fruit fresher for three days, as if the above benefits weren’t enough. Corrugated options are a great option if you have been putting it off. Production capacity can be hampered by holidays. The flexibility of corrugated boxes can help suppliers meet high and unpredictable December demand. Be aware that many suppliers will offer corrugated boxes via a transactional process.
Next In Pack provides corrugated packaging box solution to customers with the assurance and comfort they need. Customers can be assured that they will achieve the custom corrugated packaging they desire through one to one consultations.
9. Smart Packaging
You might think that QR codes can change the game. Check out this smart label video. They are used to prevent food poisoning or waste by clearly indicating the freshness of packaged food items. The precise measurement of temperature, acidity and bacterial growth is what determines freshness. You can also apply the custom labels to pharmaceutical and cosmetic items. Smart packaging is a market that has many applications, and this makes it a very attractive market for entrepreneurs.
10. Cultural Transformation
2020 and 2021 have been years of dramatic change. From the comfort of our homes, marginalized voices are heard like never before. Talk about cultural change can be heard through traditional media and social media. Therefore, 2022 will see the beginning of a new era in product packaging. All vendors and suppliers will have to follow the trend of sustainable custom box design and production. Corporate manifestos and value propositions must reflect sustainable thinking principles. Because there is no room for error in today’s digitally connected world, sustainable execution requires absolute consistency.
All functions will require top-down and bottom up corporate education campaigns. Public relations and operations managers will have to work together to ensure that printed cardboard boxes adhere to today’s strict ecological standards.
Your organization will gain the support of the larger community if you are consistent in your execution.
Holidays are a time to make new resolutions and share the joy with those we have the opportunity to spend time with. Our top sustainable packaging trends will provide you with actionable insights to help you take your business to new heights, regardless of the dramatic changes that all industries are experiencing this year.